Introduction – The Growing Demand for OTC Medicines in the Middle East In recent years, the Middle East healthcare market has seen a strong shift toward over-the-counter (OTC) medicines. People today are more aware of their health and prefer quick, safe, and affordable solutions for common illnesses such as headaches, colds, allergies, and digestive issues. This growing awareness has created a steady rise in demand for trusted OTC products across countries like the UAE, Saudi Arabia, Oman, and...